H E L L O ,
I’m a creative producer bringing ideas to life through:
strategy, art direction, and social media.
based in Detroit, MI.
selected projects.
Click any file to explore and catch the rest at the button below ↓↓↓
[. ABOUT ME ]
Curious by nature and multidisciplinary by practice. Drawn to ideas with substance and work with a point of view. My favorite part of the creative process? That eureka moment when an idea clicks—like solving a puzzle with abstract pieces.
[. WHAT I DO ]
(3) video + editing
(2) content production
(1) brand development
(4) graphic design
(5) organic + paid social
(6) art direction
(7) social strategy
on display
〰️
on display 〰️
(01) Michigan’s movement to cut food waste in half by 2030
Food waste has a visibility problem. We can witness a smokestack seeping toxic clouds of pollution into the air or mounds of single-use plastic washing up on a beach, while a half-eaten plate scraped into the garbage feels considerably less consequential. The plate may be cleared, but the environmental cost doesn’t disappear with it.
THE STORY + STRATEGY
Make Food Not Waste is a Detroit-based environmental nonprofit tackling food waste across Michigan through policy, education, and food rescue. A large part of my job is finding ways into a subject that is much bigger than the forgotten pack of strawberries in the back of the fridge. Wasted food buried in a landfill produces methane, a particularly potent greenhouse gas and a major driver of near-term warming. What we throw away carries everything it took to get there with it: the land and water used to grow it, the energy required to produce and transport it, and, in some cases, a life sacrificed for it. Every meal is a record of effort.
When Make Food Not Waste’s executive director needed a long-form video to accompany a presentation on Michigan’s movement to cut food waste in half by 2030, I didn’t want to begin with another statistic. I wanted to begin with everything it takes for food to reach us in the first place, making that idea the narrative spine of the project.
This idea shaped the first half of the piece, using a more cinematic approach to trace food back through the resources, work and life behind it. The challenge was giving the issue its proper weight without leaving the audience in doom and gloom. If the first half established what we stand to lose, the second needed to show what is already being done to change the outcome.
I interviewed people at the Michigan Food Waste Coalition Conference working on food waste from different corners of the state and built their perspectives into the second half. Together, their voices move the story from why food waste matters into what Michigan is doing about it, who is doing the work, why it matters to the communities affected, and what becomes possible when that work happens collectively.
The structure was deliberate: make an overlooked loss visible, give people enough context to understand its environmental weight, and then leave them not at the landfill, but with the people building a way forward.
SCOPE: Concept + editing by me. Copy developed in collaboration with Modish Creative. To view full Youtube video with interview portion, click here → https://www.youtube.com/watch?v=ifJqw1z4CMY&t=1s
*Created for a live presentation and later hosted on YouTube as the home for the full-length piece; YouTube metrics are not reflective of the original audience or purpose.
(02) color clippings
A personal collage series created outside of client work. An excuse to play with fashion, color, and composition, and make something simply because.
(03) Zestia turns ten
Art direction for Zestia’s 10-year anniversary T-shirt, plus graphic design for the campaign creative.
Personal collage project.
(04) godzilla cats
Social media campaign, and a creative call for Detroit artists.